SELLER: Marketing

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STEP #4: MARKETING

In today’s market, it may be enough to simply put up a “for sale” sign in your front yard, but most REALTORS® also will create brochures, fliers, postcards, and use other marketing tools such as online home-buying search engines. Roughly 37 percent of all buyers first go to the Internet when they begin searching for a home (source: NAR). A REALTOR® also can provide access to a multiple listing service and utilize other online tools to help put your home in front of the largest number of buyers and their agents as possible.


Having a Strategy

When you’re ready to take the next step toward selling your home, Realtors are there to help. A comprehensive marketing strategy will get your home seen by thousands of motivated buyers.

  • The Right Price – A well priced home often generates competing offers. A Realtor will conduct an analysis of the market which will includes a search of recent sells and listings prices, similar homes in your area and a comparison of home nearby home conditions. They will take into account the most activity searched prices and home values in your area.
  • The Right Exposure – When marketing your home it is important to get it in front of buyers and other real estate professionals by listing it not only on the local MLS® but broader ones so that your home will gain nation-wide exposure. We will also develop listing sheets empathizes your homes unique and sellable aspects.
  • Effective Internet Marketing – People look online to buy their homes. In fact, 80% of buyers search the Internet before they purchase a home. Make sure yours is there. Realtors list homes on Multiple Listing Services (MLS ®) nationwide. And, they use various websites and social media pages (Facebook, YouTube, Google+ and Twitter) to boost your home’s visibility. Their online marketing expertise puts your home where the buyers are looking.

 Showing Your Home

Each showing is an opportunity to showcase the best features of your home. Marketing materials will attract a buyer, but a positive showing might seal the deal.

In a successful showing, the potential buyer needs to leave feeling comfortable. A relaxed, undistracted buyer is ready to see if your home is right for them. So, it’s important that organizing the showing is hassle-free.

Make sure the showing isn’t too stressful for you, a little preparation can make it seem a lot less daunting.

  • Meeting Buyers – Soon after your home is listed on the MLS, we will start hearing from agents who want to introduce potential buyers to your home and we will arrange a showing around your schedule. The volume and speed of calls after your home is listed on the MLS may surprise you. Although it might seem overwhelming, try to say yes and be ready to open up your home to as many showings as you can, especially when your home is new on the market. Buyers are often trying to organize many showings at once. So, if you ask a buyer to reschedule, you might miss the chance to show them your home. On occasion there might be a need to show your home immediately so try to have your home organized so that you can accommodate a last-minute showing.
  • Supra Lockbox – When you list your home, your Realtor will put a lockbox on your home. If possible they will be on site to show your home, but if they are unavailable this technology can allow the buyers agent to view your home and speed up the sale of your home. This is done to help get better results for sellers, with less risk:
    • Convenience: The lockbox makes it easier for agents to have showings in your house. With more showings, your home is getting more exposure.
    • Security: Lockboxes protect you and your home, with a range of security measures. This technology enables visitor tracking and restricted entry. If there are any issues, your lockbox is a go-to point for information about who has accessed your home, and when.
    • Follow-Up: After a buyer visits your home, we can ask them about the experience. Their feedback is a great tool to refine your marketing plan. With this knowledge, we are better placed to find the right buyer.
  • Light Up Your Home – An airy, light home is appealing. Look for opportunities to enhance the natural light in your home. Opening curtains and blinds is a good start. Then, before the potential buyer arrives, turn on all the lights. It’s recommended that you keep the lights on during a showing, whether it’s day or night. In both cases, lights can make your home feel comfortable, clean and appealing.
  • Do a Quick Tidy – Moving is perhaps the toughest time to keep a clean home. But, if you can, try to keep your home looking neat, so it’s ready for showings. Before your potential buyer comes, do a quick scan of your home. Put away laundry, toys and dishes, if you can.

If you’re in a hurry, make your entry areas and kitchen a priority. These areas can influence a buyer’s decision the most. If you still have time, continue on to the main bedroom and bathroom, and finish up with children’s rooms.

Go Out During the Showing

It might be tempting to stick around and give a tour, but that is what we are here for. It is also important to allow the buyer to explore the home on their own. When a showing is scheduled it is best to leave your home. Visit a local coffee shop, or use the opportunity to run some errands. If you do need to stay in the home, try to stay in one room. While you’re keeping a low profile, your buyer is connecting with your home, and might be making the decision to buy.

Don’t Forget Pets

You might have noticed that many of our tips are about distractions. If a buyer can focus on your home, they are more likely
to connect with it – and make an offer.

As lovely as they are, pets can be a major distraction. Take them into account when planning for a showing. Your pet plan might involve taking them out with you while the showing happens, or moving the pet to a contained area such as a kennel. If your pets are staying in the home during a showing, make sure that your buyers know.

Whatever you choose to do, be sure that your pet plan is quick and easy to follow, so you’re ready for each showing.